Manual email sends don't scale. Automation does. The difference between a list that quietly grows revenue while you sleep and one that only earns when you hit "send" comes down to a handful of workflows. Here are the ones worth building first.
The welcome series
The moment someone subscribes, they are the most engaged they will ever be. A welcome series — three to five emails over the first week — converts that attention into a relationship. Introduce your brand, set expectations, and make one clear offer.
The abandoned cart sequence
For e-commerce, this is the highest-ROI automation you can run. A shopper added items and left. A timely, friendly reminder (often with a small incentive on the second touch) recovers a meaningful share of that lost revenue.
Set it up once, and it works for every customer, forever. That's the magic of automation — your best salesperson never sleeps.
The re-engagement campaign
Subscribers go quiet. Before you lose them — or worse, hurt your deliverability by emailing dead addresses — trigger a win-back sequence. Ask if they still want to hear from you, and gracefully remove those who don't.
Behaviour-triggered flows
The most sophisticated automations respond to what people actually do: a page visited, a link clicked, a milestone reached. These feel less like marketing and more like good service.
How to start
- Build the welcome series first — it touches every new subscriber.
- Add the abandoned-cart flow if you sell anything online.
- Layer in re-engagement once your list is a few thousand strong.
In InboxQuarry, every one of these is a drag-and-drop workflow. Choose a trigger, add your emails, set the timing — and let it run 24/7.